Southblock Studios
Glasgow G1 5QH

hello@andgolf.co
(+44)7590 928187

AND Golf
Design & Branding

The game is changing.

The game is changing.

hello@andgolf.co
(+44)7590 928187

Southblock Studios
Glasgow G1 5QH

Who We Are


AND is a design studio specialising in strategy, positioning and branding within the golf space.

We invented golf.
Now lets re-invent it.

Naming
Brand Strategy
Visual Identity Design
Art-Direction
Packaging
Print Design
Photography
Social Content Creation

Southblock Studios
Glasgow G1 5QH

And Golf
©2026

Why work with us


We created AND for the innovators, the change makers and those shaping the future of the game.

Golf is changing.

New audiences are discovering the game. Established players are seeing it differently. The culture is expanding beyond the course, creating opportunities for brands to connect with people in more meaningful ways.

Based in Scotland, the home of golf, we partner with clubs, brands and businesses around the world to build distinctive identities and tell authentic stories. We create work that respects the game's heritage while helping shape its future.

We love design. We love golf. If you're building something worth talking about, let's talk.

Drop us a line at hello@andgolf.co

What we do


Recent Projects

The Weight of Rory / Normal Sport


Following the historic Masters tournament last year which saw Rory McIlroy become only the 6th man to win the Grandslam in mens golf, I was approached by Jason Page and Kyle Porter to work on an incredibly exciting new book for Normal Sport. It’s called ‘The Weight of Rory’ and it’s available to purchase now over at the Pro Shop.

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Editorial Design
Art-Direction
Social Content


Covesea Links Identity


Covesea Links is a wonderful 9 hole course on the Moray Coast of Scotland. We worked with partners Fescue & Dunes to redevelop their brand identity to better work across merchandise and provide them with a new alternate logo for application to clothing and accessories. The full set includes a new re-drawn primary roundel, a secondary simplified roundel and a new icon featuring the top of the iconic Covesea lighthouse which is visible from the elevated areas of the course.

More Soon


Connemara Links Identity


Connemara Links is a spectacular links golf course set along the rugged Atlantic coastline in County Galway, Ireland. Surrounded by rolling dunes, mountains, and sweeping ocean views, the course offers a true test of traditional links golf, where coastal winds and natural terrain shape every round. Along with Jason Page and Fescue & Dunes we created a new primary crest for the club along with a new alternate logo based upon the Vickers Vimy bomber which British aviators John Alcock and Arthur Whitten Brown crash-landed in Connemara. The rough landing successfully completed the world's first non-stop transatlantic flight, winning them a £10,000 prize.

More soon


Castle Golf Club


We’re excited to be working with Castle Golf Club, an innovative TrackMan-powered indoor golf venue and bar, is set to open in Edinburgh this Summer bringing year-round play to the heart of the city. Designed for modern golfers and social players alike, Castle Golf combines state-of-the-art simulator technology with a contemporary, industrial-inspired space rooted in the spirit of Scotland’s game.

Coming Soon.

Visual Identity Design
Signage
Art-Direction
Social Content
Website



This Golf Thing with Henni Zuel


We’ve been working with former pro golfer, coach, and broadcaster Henni Zuel on the brand for her new YouTube channel, This Golf Thing – the home for golf insight, coaching, tour life, tips and culture. Real conversations, smart coaching and honest takes, brought to life by someone who’s lived the game.

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Naming
Visual Identity Design
Art-Direction
Social Content
Website


Inspiring Inclusion Through Change


A bold identity system for this International Womens Day Event celebrating Dr Renee Powell, hosted by Julia Regis and Sky Sports Golf Presenter Henni Zuel in collaboration with Adidas Golf at the iconic Ryder Cup venue The Belfry.

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Concept Design
Art-Direction
Printed Materials
Social Content


Visitors Welcome Book


A coffee table book featuring the unique world record* collection of golf bag tags exchanged over 50 years of local and International visitors at the iconic Simpsons Golf Shop, Carnoustie.

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Naming
Concept Design
Art-Direction
Editorial Design


E18 Golf


A bold identity system for this new-to-market Chicago based golf lifestyle & apparel brand. Specialising in golf glove design and production they have also created clothing, hats, bags and accessories.

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Visual Identity
Illustration
Social Content
Merchandise


The Chipping Forecast Podcast


A little brand concept work for golf podcast The Chipping Forecast, hosted by Andrew Cotter, Iain Carter and DP World Tour Player Eddie Pepperell. No brief. No commission. Nobody asked. Which, naturally, felt like the perfect reason to do it. I started with a TCF Badger sketch, inspired by former special guest Iain Carter (iykyk), which quickly became an excuse to explore what a wider visual identity for The Chipping Forecast might look like. A bit of golf. A bit of broadcasting. A bit of Britishness. And a visual language that hopefully feels as knowledgeable, irreverent and slightly wayward as the podcast itself. Completely unsolicited. Made with affection.

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Visual Identity Design
Art-Direction
Packaging
Social Content
Brand Guidelines


Covesea Links Open


A series of posters designed for the Annual Scratch Open at Covesea Links on the Moray Coast. A 9 hole Open which raises money for SAMH in Scotland. The posters are designed in a nostalgic railway poster style and feature images of the course and landscape re-imagined as art.

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Visual Identity Design
Signage
Art-Direction
Social Content
Website

Photography


Off The Tee

Off The Tee is my golf Instagram that doubles as a visual diary, documenting the incredible people, places and experiences encountered over the past few years through golf. I’ve been fortunate to get to visit and play some of Scotland and the UK’s most iconic championship venues to the cherished hidden gems off the beaten path. I love taking photos everywhere I go whether its iPhone or my Fuji XT30ii, It’s a tribute to the sport, its landscapes and the privilege of experiencing it all firsthand. Follow the journey @Off__The__Tee.

Castle Course, St Andrews

News & Updates


Notice Board

Contact us


Get in touch.

Whether you’re launching something new or looking to refresh an existing brand, we’d love to help you create something that truly connects. If you’re interested in chatting (or 18 holes) to discuss how we can help, drop us a line below or via the contact form.