Profile

About

Greig Anderson ‘AND Golf’

I grew up in Aberdeen, Scotland, where there are worse places to accidentally become obsessed with golf.

My introduction came around the age of ten at Peterculter Golf Club, a few miles outside the city. It was already something of a family operation. My uncle George had helped build the course before becoming a greenkeeper, while my aunt Doreen ran the bar and, more importantly to a ten-year-old, had access to an apparently unlimited supply of blackcurrant lemonades.

Summers were spent at Peterculter. Playing golf, hanging around the clubhouse and generally finding ways to be at the course for as many hours of the day as possible. Eventually I landed what remains one of the better jobs I’ve had: manning the caravan halfway house beside the 9th hole.

The responsibilities were fairly straightforward. Sell drinks and snacks to golfers. Try not to eat the profits. And, whenever there was a gap between groups, grab a wedge and chip balls onto the 9th green until the next unsuspecting fourball appeared down the path.

In hindsight, getting paid to spend an entire summer watching golf and working on my short game probably should have been the peak. Instead, for reasons I’m still trying to understand, I decided to pursue a career in design.

That career took me into branding, eventually working with brands around the world, while golf was relegated to the very sensible position of occupying most of my spare time, disposable income and mental capacity.

The two worlds eventually became impossible to keep apart.

So I started AND, a design and branding studio dedicated to the game, its culture and the people trying to do interesting things within it.

Which means that, a few decades after those summers at Peterculter, I’ve somehow engineered a situation where I can once again spend most of the day thinking about golf and call it work.

The blackcurrant lemonades aren’t free now though.

Alongside AND, I am Co-Founder and Creative Director of the award-winning design agency Freytag Anderson, a Shot Scope ambassador, a founding member of the 1457 Society and regular flocker at the No Laying Up Roost, the RACDG. When not in the studio, you'll usually find me on the course as a member of East Renfrewshire Golf Club and Monifieth Links.

Follow @andgolf_co for studio updates and @off__the__tee for my golf photography.

Working with:

Normal Sport
Fescue & Dunes
Castle Golf Club
Henni Zuel
Zane Scotland
Five Iron Golf UAE
Rachel Drummond
Fyfe Golf
Inspiring Golf Inclusion (IGI)
E18 Golf
Covesea Links
East Renfrewshire GC
Hlinc Golf
ShotScope
Caley Golf

greig@andgolf.co
LinkedIn

Testimonial

“Greig’s work on The Weight of Rory was incredible, and he constantly went above and beyond what we originally asked. We see and appreciate the effort he put into bringing the book into existence. Myself and Jason look forward to continuing to work with him.”

Kyle Porter, Normal Sport

  • A great name is more than just words— it’s the first connection people have with your brand. It should capture your essence, spark curiosity, and leave a lasting impression. We specialise in crafting names that are memorable, meaningful and aligned with your vision. Whether bold and modern or timeless and classic, we’ll help you find a name that sets your brand apart and resonates with your audience.

  • A strong brand strategy is the foundation for lasting success. It’s about understanding your audience, defining your purpose and creating a clear path to create stand out in your market. We work with you to uncover what makes your brand unique and craft a strategy that connects with people on a deeper level. From positioning to storytelling, we help you build a brand that feels authentic, focused and ready to grow.

  • Your visual identity is the face of your brand—it’s how people recognise and connect with you at a glance. From your logo and colour palette to typography and design elements, it’s all about creating a cohesive look that tells your story. We design visual identities that capture the essence of your brand, blending creativity with strategy to leave a lasting impression on and off the course.

  • Art direction is where vision meets execution, we bring your brand to life through powerful visuals and creative storytelling. It’s about crafting a consistent look and feel that resonates with your audience and communicates your message clearly. We guide every creative detail, from photography and design to campaigns and content ensuring your brand looks as good as it feels.

  • Packaging design is about more than just function—it’s an opportunity to create a connection with your audience. Whether it’s sleek gear boxes, premium accessory packaging or eco-friendly sustainable solutions, considered design adds value and reflects the quality of what’s inside. We specialise in crafting packaging that stands out, tells your brand’s story, and enhances the overall experience for golfers.

  • Print design brings your brand to life in a tangible, unforgettable way. From brochures and posters to packaging and event materials, it’s about creating pieces that are as visually stunning as they are impactful. We combine creativity with precision to design printed materials that reflect your brand’s personality and leave a lasting impression, whether they’re on display or in someone’s hands.

  • Social media is where your brand comes to life, connecting with golfers in real time. From engaging posts to eye-catching visuals, great content is key to standing out and building a loyal following. We can create social content that captures your brand’s voice and resonates with your audience, helping you grow your presence and keep your community engaged both on and off the course.

  • Great photography can capture the spirit of golf and tells your brand’s story in a way nothing else can. Whether you need on-course action shots, scenic club imagery or lifestyle moments we can help. We can create stunning visuals tailored to your brand or club and connect you with talented professionals in our network across photography, film and motion as needed. Let’s create brand content that inspires and elevate your brand.

Our Services