We’re excited to be working with our friends at Normal Sport on some awesome new projects. Normal Sport is a golf project from writer Kyle Porter and illustrator Jason Page that leans into everything fun, weird, and wonderful about the game. It started as a quirky illustrated book recapping the wildest golf moments of 2021 and has since grown into a full-on media brand, complete with newsletters, essays and art that capture the heart (and humour) of the sport. They even have a new podcast which you should subscribe to.

Much more on this soon.

We’ve been working with former pro golfer, coach, and broadcaster Henni Zuel on the brand for her new YouTube channel, This Golf Thing — the home for golf insight, coaching, tour life, tips, and culture. Real conversations, smart coaching, and honest takes — brought to life by someone who’s lived the game.

We developed the naming, brand strategy, visual identity, video design, merchandise, and website. More on this exciting project soon.

Still buzzing after another brilliant week volunteering at Carnoustie for the Alfred Dunhill Links Championship. Hard to believe this was my 4th year being part of the team.

It’s always such a privilege to walk those iconic fairways at a place that means so much to me. The weather definitely threw in some challenges this year (again!), with the event reduced to 54 holes, but that’s all part of the magic of links golf. The inside-the-ropes access is something special and the people you meet along the way are even better.

It’s not every day you get to bump into the legend that is Bill Murray, Ryder Cup winner Tyrrell Hatton and The Chipping Forecast’s own Eddie Pepperell plus so many incredible people from business, politics, sport, and entertainment.

Getting to see how the pros operate up close is always inspiring. Already counting down to next year. Huge congratulations to Oban’s own Bob MacIntyre on a well-deserved win to round off an incredible season after his Ryder Cup heroics.

We partnered with Northern Ball Markers to develop the design and branding for their annual Swing in the North and Swing in the South events. The work centred on building a flexible identity system that can evolve year-on-year as venues change, while maintaining a consistent and recognisable look and feel. The identity includes a suite of adaptable logotypes, applied across event promotion, on-course signage, social media, pin flags and merchandise. This ensures a cohesive presence both on and off the course.

Introducing the new Five Iron Golf Performance identity, created in collaboration with Zane Scotland—former tour professional, R&A Diversity Ambassador, and Director of Golf at Five Iron Golf Dubai. Building on the energy and accessibility of the core Five Iron brand, this bespoke mark has been developed to reflect the elite level of coaching and tuition offered at their Dubai venue. With Zane’s deep expertise and commitment to broadening the game’s reach, the identity signals a bold new chapter for Five Iron in elite player development.

Après 18 is a new-to-market clothing brand redefining off-course golf style. Designed for the moments after your round, our apparel blends classic golf heritage with modern sophistication—effortless, versatile, and refined. Whether you're heading to the clubhouse, the city, or anywhere in between, Après 18 ensures you look as good as your game. More coming soon.

We worked with East Renfrewshire Golf Club to create a full bank of updated club photography including on course, clubhouse, practice facilities, staff and more. Founded in 1926 and a James Braid design, ERGC had a wealth of wonderful historical details and ephemera that made for some lovely images to share. This is a continual process as the seasons, course and facilities change and so looking forward to getting some more images in 2025.

We were approached by East Renfrewshire Golf Club to create a new membership brochure to attract potential members. This brochure serves as part of an introductory pack, highlighting the club’s history, the course, and membership benefits. We collaborated closely with Club Manager Iain Russell and Accounts Relationship Manager Jen Grassie to refine Jen's content, plan and conduct a comprehensive photo shoot on and off the course.

The Inspiring Inclusion Through Change event took place as part of International Women’s Day at the iconic The Belfry resort in Sutton Coldfield. I was approached by England Golf’s Julia Regis and ex-professional golfer and Sky Sports golf broadcaster, Henni Zuel to create an identity for the event and a strategy for social content to promote the day, introduce the hosts, the panel, event signage / brand materials and screen presentation.