Designing ‘The Weight of Rory’ for Normal Sport has been one of those projects that stays with you.

Not just because of what it is, a document of one of golf’s most emotionally charged weeks, but because of what it meant to try and translate that feeling into something physical.

Working on a story like this, around Rory McIlroy and everything that moment carried, you’re constantly aware of the weight of it. The pressure, the history, the noise. All of it had to live in the design somehow, without getting in the way of the story itself. Not to mentioning doing justice to the words of Kyle Porter and illustrations of Jason Page which are incredible.

It was a real honour to help shape how this is experienced. To take something so immediate and emotional and give it form.

Proud of this one.

Pre-orders are live and we are shipping real soon.

We’re excited to be working with Castle Golf Club, an innovative TrackMan-powered indoor golf venue and bar, is set to open in Edinburgh this Summer bringing year-round play to the heart of the city. Designed for modern golfers and social players alike, Castle Golf combines state-of-the-art simulator technology with a contemporary, industrial-inspired space rooted in the spirit of Scotland’s game.

We’re incredibly excited to be partnering with Fescue & Dunes.

They curate and craft some of the finest golf garments and accessories in the game, working with clubs across the world to create pieces that feel considered, timeless, and rooted in the culture of golf. From premium materials to thoughtful details, everything they produce reflects a deep respect for the places and people they work with.

Proud to be collaborating with a partner who shares our love for quality, story, and the quiet confidence that great golf merchandise should carry. More to come.

Excited to announce our collaboration with Kyle Porter and Jason Page from Normal Sport on a new book project celebrating Rory McIlroy's historic Masters win and completion of the Grand Slam.

When I founded AND I wanted to partner with people and brands who share my passion for golf and have an innovative approach. Normal Sport's creative vibe aligns perfectly with this. You can hear Kyle talk about it in the latest Normal Sport newsletter No. 266. I couldn’t be more proud to work with Kyle and Jason on this project and can't wait to share more soon.

We’ve been working with former pro golfer, coach, and broadcaster Henni Zuel on the brand for her new YouTube channel, This Golf Thing — the home for golf insight, coaching, tour life, tips, and culture. Real conversations, smart coaching, and honest takes — brought to life by someone who’s lived the game.

We developed the naming, brand strategy, visual identity, video design, merchandise, and website. More on this exciting project soon.

Still buzzing after another brilliant week volunteering at Carnoustie for the Alfred Dunhill Links Championship. Hard to believe this was my 4th year being part of the team.

It’s always such a privilege to walk those iconic fairways at a place that means so much to me. The weather definitely threw in some challenges this year (again!), with the event reduced to 54 holes, but that’s all part of the magic of links golf. The inside-the-ropes access is something special and the people you meet along the way are even better.

It’s not every day you get to bump into the legend that is Bill Murray, Ryder Cup winner Tyrrell Hatton and The Chipping Forecast’s own Eddie Pepperell plus so many incredible people from business, politics, sport, and entertainment.

Getting to see how the pros operate up close is always inspiring. Already counting down to next year. Huge congratulations to Oban’s own Bob MacIntyre on a well-deserved win to round off an incredible season after his Ryder Cup heroics.